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who we are

A legacy of precision
A future of lifestyle

Founded in 1887 by Henri Nidecker, NDK Swiss is rooted in over a century of craftsmanship, innovation, and Swiss excellence. What began as a mastery of woodwork evolved into a global legacy spanning sports, design, and lifestyle.

Today, NDK Swiss represents a refined approach to modern livingwhere quality, functionality, and aesthetics come together effortlessly.

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WHAT WE OFFER

Our world of experiences

NDK Swiss spans accross countries and categories, to create the best in class products. These products carry along the NDK Swiss design, precision and craftmanship.

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OUR STORY

Built on heritage Trusted globally

NDK Swiss is an authentic premium lifestyle brand founded in 1887 by Swiss entrepreneur Henri Nidecker. Inspired by Swiss quality, beauty, reliability, and innovation, the brand embodies a deep-rooted commitment to craftsmanship and progressive design excellence.

Built on the legacy of the Nidecker Group, NDK Swiss carries forward a heritage defined by precision, resilience, and an enduring passion for excellence honouring its origins while shaping a refined, contemporary expression of Swiss lifestyle.

Today, NDK Swiss products and services are available in more than 50 countries worldwide through a global network of distribution and licensing partners.

our mission

We create inspiration for a lifetime

We aim to shape a more refined way of living where every detail is considered, and every experience feels effortless.

Inspired by swiss design , our  mission is to make quality and design a natural part of everyday moments.

Countries we are present In

From pioneering wood craftsmanship in the 19th century to advancing snow sports and now building a global lifestyle brand, NDK Swiss has continuously evolved without losing its core.

Innovation is not a moment in our history , it’s a constant.

our team

A network of experts

Behind NDK Swiss is a collective of global partners, designers, and industry specialists committed to building meaningful, high-quality experiences across markets.

Peter Hug

Jitendra Mavani

Jitendra Mavani is a veteran entrepreneur and an active National level sportsman who has more than 35 years of experience and expertise in brand building, marketing and business management. With his vast experience, he has nurtured many businesses to grow big in the Indian subcontinent. Understanding and creating a business model in various categories; which shall sustain for decades, is one of his biggest strengths. He has won many medals and trophies at National and state level in Table Tennis.

Vijay Kumar

With an impressive career spanning over 30 years, Vijay Kumar is a seasoned expert in Real estate (Residential, Hotels & Commercial) sales & marketing, strategic planning, and value addition. His visionary approach and deep market insight have consistently delivered impactful results across diverse industries including real estate, hospitality, and retail.
He has played a pivotal role in shaping the identities of renowned brands such as Emaar, Trump Tower, Radisson Hotel, Lemon Tree Hotels, Keys by Lemon Tree, Amayara City Centre High Street, Wonder Walk High Street Mall, Ivadika High Street, Food Hubs like Bollywood Gully, Namaste Chandigarh, Barista cafes, Roadies café, My pour Bar & Kitchen and Park Panorama Mall & Residences. His strategic leadership has contributed significantly to the success and growth of these marquee names.
In addition, he is the founder of Roadies Koffeehouz, one of the fastest-growing café chains in India, reflecting his entrepreneurial acumen and ability to build aspirational consumer brands from the ground up.
A brand strategist with a proven track record, Vijay Kumar continues to create value-driven experiences and transformative branding solutions that elevate businesses to new heights.

Henry Nidecker

Henry Nidecker is a Swiss entrepreneur and the current CEO of the Nidecker Group, the family‑owned action‑sports conglomerate founded in 1887 by his ancestor Henri Nidecker in the Swiss AAlps. He has led the group since September 2007, overseeing a portfolio of innovative brands that includes Nidecker, Jones, YES, NOW, Flow, Bataleon, Emerica, éS, Etnies, Rome, Thirtytwo and #YES. In addition to his role as CEO, Henry serves as a Director of NDK Switzerland SA, managing brand licensing, and is a co‑founder of Nidecker Immobilier SA and Kenshi.io. As a fifth‑generation member of the Nidecker family, he continues the legacy of innovation and passion for board sports that has guided the company for over five generations.

our results

Growing with purpose

NDK Swiss is on a mission to make Swiss-inspired living accessible everywhere. With a growing network of master licensees, franchise partners, and brand collaborators, we are scaling across Asia, the Middle East, and beyond without ever compromising on quality or vision.

About UsVideo Presentation
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Countries

Global presence and distribution

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Multiple Categories

From hospitality to lifestyle products

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Endless Possibilities

Built through partnerships and licensing

NDK SWISS IN THE SPOTLIGHT

Media

NDK Swiss has earned the trust of premier public relations agencies and media platforms across Asia, Europe, and the Middle East. Our brand story  rooted in 135 years of Swiss heritage continues to attract editorial attention from lifestyle, luxury, and business press worldwide.

From launch features and brand profiles to category deep-dives in fashion, wellness, and experiential living, NDK Swiss is actively covered across print, digital, and broadcast channels in key markets.

our blog

Insights & Stories

Explore ideas, inspiration, and perspectives shaping the future of modern lifestyle and design.

May 12, 2026
Why India’s Premium Beauty Sector Is Surging
May 12, 2026
Branded Residences Are They Worth the Premium?
May 12, 2026
What Is a Branded Residence? India’s New Choice
May 12, 2026
Building a Luxury Brand Business in India in 2026

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